For buyers
Gift & Craft Buyers
A gift buyer is buying a box that has to look like a present before it is opened, and a craft buyer is buying a surface that can be personalised. Both are served by the same part of this catalogue: small houses under 40 cm that take a printed retail carton, doll families that turn a house into a set, and plain-interior models that can be decorated, stickered or painted by the buyer or the customer. The channel is seasonal and concentrated, so the delivery plan matters as much as the product, and the low minimums on the small models make a first gift order possible without a container commitment.
What this buyer needs from the range
- A gift-ready carton: printed retail box, window or sleeve, agreed before production, with the assembled size and piece count on the front so the box answers the first question.
- Models with a plain or lightly printed interior where the buyer intends to personalise, so a sticker sheet or a paint set has a surface to work on.
- A doll family and one room piece per house in the gift plan, because a house sold with figures reads as a complete present and carries a higher value without a larger carton.
- A fourth-quarter delivery window confirmed against the production slot: goods leaving by September for a gift season, with the Chinese New Year closure in February as the following constraint.
- MOQ low enough for a test: 52 of the 130 published models quote at 10 pcs or fewer, so a gift channel can trial three or four designs before committing.
How we supply it
- Small orders at model MOQ, mixed across houses, families and room pieces within one carton plan.
- Carton printing and label artwork handled as a proof-and-sign-off step before production.
- A personalisation route on plain-interior models: sticker sheets, a printed insert card or a buyer-supplied decoration pack packed with the house.
- Replacement figures and loose pieces quoted per model for the after-Christmas returns window.
FAQ
Which models suit a gift channel?
The small houses under 40 cm, the suitcase and portable formats and the figure sets are the gift core: 47 models sit in the tabletop band, four are portable or fold into a case, and nine models in the doll-families line supply the figures and pieces that make a house a set. A gift buyer usually takes three or four designs rather than one, because a range on a shelf outsells a single hero product at this value. The decorate-your-own models with a plain interior are the other gift story, since they double as a craft purchase and extend the age range upward.
How does the fourth-quarter delivery plan work?
Work backwards from the shelf date. Production takes 25-45 days after sample sign-off, sea freight from Ningbo to a UK or EU port is typically four to six weeks, and a gift channel wants stock on the shelf by the end of October, so sign-off needs to happen in June or early July. The 2027 Chinese New Year falls on 6 February and closes the workshops for roughly two to three weeks, which means a January reorder arrives after the season rather than during it. We confirm the window against the production slot at order placement and we say when a date is not achievable rather than accepting an order we cannot fill.
Send the shortlist
Send the models or the range you are planning, the destination market and the quantity shape; we return the confirmed specification and packing data.
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Ask for the model list and packing data for the categories you are reviewing.